Lead Product Designer – Design Systems & AI
Profile
Berlin-based Design Lead specializing in scalable design systems and UX strategy within agile environments. Deeply curious about AI-forward design, where design systems become intelligent, connected, and executable. Driven by curiosity and whimsy.
Berlin-based Design Lead specializing in scalable design systems and UX strategy within agile environments. Deeply curious about AI-forward design, where design systems become intelligent, connected, and executable. Driven by curiosity and whimsy.
Experience
Allianz
Mar 2022 – Present · Berlin / Remote
Lead designer for the Mid & Large Corporate segment at one of Europe’s largest insurers, evolving from UI/UX design systems ownership into shaping how AI augments design and decision-making. Bridging enterprise-scale design systems with complex product architectures.Lead designer for the Mid & Large Corporate segment at one of Europe’s largest insurers, evolving from UI/UX design systems ownership into shaping how AI augments design and decision-making. Bridging enterprise-scale design systems with complex product architectures.
Accenture
Jul 2019 – Feb 2022 · Munich
Lead designer for enterprise clients including BMW, Mercedes-Benz, and Allianz. For BMW, designed the central change management tool used to document, evaluate, and approve engineering changes, and supported the migration and redesign of a legacy SAP BSP web application into SAP UI5, integrated with the Fiori Launchpad. Partnered with product, engineering, and business stakeholders across all three clients to align design with technical and brand constraints.Lead designer for enterprise clients including BMW, Mercedes-Benz, and Allianz. For BMW, designed the central change management tool used to document, evaluate, and approve engineering changes, and supported the migration and redesign of a legacy SAP BSP web application into SAP UI5, integrated with the Fiori Launchpad. Partnered with product, engineering, and business stakeholders across all three clients to align design with technical and brand constraints.
Censhare
Jan 2018 – Jun 2019 · Munich
Advised on UX strategy for this content and asset management platform, blending workshop facilitation with systems thinking to turn ambiguity into scalable design solutions. Sharpened a consultative, cross-industry perspective that shaped how I approach complex product challenges today.Advised on UX strategy for this content and asset management platform, blending workshop facilitation with systems thinking to turn ambiguity into scalable design solutions. Sharpened a consultative, cross-industry perspective that shaped how I approach complex product challenges today.
Buuuk
Jan 2015 – Dec 2017 · Singapore
Designed digital experiences for a range of clients in a studio model, from Singapore government to consumer brands like Tupperware. This mix sharpened my ability to adapt UX approaches across very different user needs and business contexts.Designed digital experiences for a range of clients in a studio model, from Singapore government to consumer brands like Tupperware. This mix sharpened my ability to adapt UX approaches across very different user needs and business contexts.
Education
Degree in Interactive Media Design, Northumbria University, Newcastle. UK
Seeking
Open to work
With 10+ years of hands-on UX design experience across startups, agencies, and enterprise, I’m now focused on where design meets AI, building intuitive, intelligent product experiences. Based in Berlin and where I can bring solid design fundamentals to the next generation of AI-driven products.With 10+ years of hands-on UX design experience across startups, agencies, and enterprise, I’m now focused on where design meets AI, building intuitive, intelligent product experiences. Based in Berlin and where I can bring solid design fundamentals to the next generation of AI-driven products.
Skills
Stakeholder management · UX strategy · AI driven design · Design systems · Product strategy · Design leadership ·
AI Cafe
Currently also hosting a regular meetup in Berlin with “Into Design Systems” called AI Cafe : bringing designers to work through challenges and solve problems together.Currently also hosting a regular meetup in Berlin with “Into Design Systems” called AI Cafe : bringing designers to work through challenges and solve problems together.
Tools
Claude AI · Notion AI · Figma · Figma make · Zero height · Jira · Confluence · Miro