Tupperware Consultant App
Tupperware’s sales force isn’t a team, it’s an army - 250,000 salespeople in Indonesia alone, generating over $200M in a single year, with more than nine-tenths of turnover coming from outside the US. In 2017, working with Buuuk, I designed the mobile app that became that army’s single operating platform across India, China, and Japan - one tool that did the product thinking, the pricing math, and the selling for them, instead of asking them to carry it all in their heads.
Services
Mobile App Design · UX Research · Prototyping
Employer
Buuuk (Client: Tupperware)
Tupperware’s products are the kind that get handed down through family generations - but the business selling them ran on a sales force so vast it had outgrown the tools supporting it. In Indonesia alone, 250,000 salespeople were driving more than $200 million in sales, and over 90% of Tupperware’s global turnover came from outside the US. That scale was the whole problem: an army that size needed instant, reliable access to product information - new and discontinued lines, bundles, discounts, promotions - and no consistent way to get it.
The brief was to build a single platform that could carry India, China, and Japan’s sales teams on one system, replacing whatever fragmented mix of memory, paper, and guesswork had come before.
The deeper challenge was designing for range - salespeople of every skill level, across three markets with different habits and expectations, all needing the same tool to feel effortless on day one.
We started with the hardest problem first: could the app do the thinking, instead of the salesperson? Rather than a static catalogue a rep had to search and calculate from manually, we designed the app to suggest items, bundles, and discounts based on what a customer actually needed, running the pricing math seamlessly in the background. Two weeks after kickoff, we had a working prototype that already accounted for the full web of promotional mechanics Tupperware ran across markets.
We built a “product stacker” animation that let a salesperson show, live, how a chosen set of products would actually sit and look on a customer’s own shelves - turning an abstract pitch into something a customer could picture in their kitchen before they’d bought anything.
We took the visual pitch one step further with a social proof feature: salespeople could capture a side-by-side, Instagram-grid-style before-and-after of a customer’s kitchen, pre- and post-Tupperware, and share it straight from the app to their own social networks - a built-in engine for turning every satisfied customer into evidence for the next sale.
Along the way, the research we ran to inform these design decisions surfaced something we hadn’t set out to find: rich, usable data on individual sales performance. Rather than let it go to waste, we built it into the product as a sales performance dashboard, giving salespeople a direct, motivating view of their own numbers.
Every part of the system - the recommendation logic, the animations, the dashboard - was built on an infrastructure designed to scale, and an interface simple enough to be usable by a workforce spanning every skill level, not just the most tech-comfortable reps.
The app didn’t just launch - it became the primary sales platform for Tupperware’s teams across India, China, and Japan, adopted as the default way those sales forces operated day to day.
The suggestion engine put the right products and the right pricing logic in front of a customer without the rep having to hold all of it in their head; the product stacker and social proof features gave even less experienced salespeople a way to sell as persuasively as a veteran.
Designed for scale from the outset, the app was built to grow with a sales force that was only going to get larger - and by staying intuitive across every skill level, it meant the platform’s usefulness didn’t cap out with the most digitally fluent reps. Tupperware’s sales force, hundreds of thousands strong, adopted the app fully - proof that the right design decisions, made once, can carry an organization operating at genuinely massive scale.